Kesejahteraan Dalam Model Bisnis Startup : Studi Evaluatif Pada Aplikasi Pawtners

Ariahmand Saragih; Chintia Ni; Claudio Cassano Nistelrooy Purba; Haga Creis Tentry; Ika Fitriani Sukur; Matthew Alessandro Sianipar; Yeftika Mutiara Sianturi

doi:10.31004/joe.v7i1.7401

Ariahmand Saragih Universitas Negeri Medan
Chintia Ni Universitas Negeri Medan
Claudio Cassano Nistelrooy Purba Universitas Negeri Medan
Haga Creis Tentry Universitas Negeri Medan
Ika Fitriani Sukur Universitas Negeri Medan
Matthew Alessandro Sianipar Universitas Negeri Medan
Yeftika Mutiara Sianturi Universitas Negeri Medan

DOI: https://doi.org/10.31004/joe.v7i1.7401

Keywords: pet adoption, animal welfare, UI/UX, online platform, startup

Abstract

This study aims to evaluate the feasibility of Pawtners, an online pet adoption platform focused on animal welfare. The research reviews user reception of the application, emphasizing the importance of user interface (UI) and user experience (UX) design in promoting pet adoption. Data were collected through a survey involving 46 respondents, most of whom were students. The results show that the majority of respondents prefer adopting pets over purchasing, with cats and dogs being the most favored. Respondents also rated Pawtners' UI/UX as attractive and user-friendly. These findings suggest that the application has great potential in supporting a more structured and responsible pet adoption process.

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