Strategi Pemasaran Digital Untuk Pengembangan Usaha Kecil
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Nov 6, 2024
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Abstract
Now, people can connect with each other and with others around the world through the virtual world, in addition to using devices. Despite the current economic downturn, SMEs (Small and Medium Enterprises) are predicted to boost the economy. The implementation of digital technology-based marketing strategies, or digital marketing, offers potential for SMEs to grow into a significant economic force. To maximize profits, SME actors work with distribution and promotion channels based on digital platforms. Currently, almost all SMEs—including fast food companies and restaurants—use digital marketing-based promotional and distribution channels. Through the idea of empowering the people's economy, this research focuses on exploring the function of digital marketing as a marketing strategy for Small and Medium Enterprises (SMEs). This approach is a necessary adaptation for SMEs to thrive in the era of Industry 4.0 and ultimately become superior SMEs
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Rivaldi, M., Anastasya, N., Aulia, I., Wardhani, N. Z. D., Sofwan, M., & Sholeh, M. (2024). Strategi Pemasaran Digital Untuk Pengembangan Usaha Kecil. Journal on Education, 7(1), 6684-6697. https://doi.org/10.31004/joe.v7i1.7327
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References
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Alford, P and Page, SJ (. 2015. “Marketing Technology for Adoption by Small Business.” The Service Industries Journal 35, no. 11–15: 655–669.
Arifin, B., Muzakki, A., Kurniawan, MW, & Malang, UM (2019). The concept of SEO-Based Digital Marketing (Search Engine Optimization) In Marketing Strategy. Ekombis Science Journal of Economics, Finance and Business, 4(02), 1–7.
Baidun, A., Prananta, R., Harahap, M. A. K., & Yusuf, M. (2022). Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung. Al-Kharaj: Journal of Islamic Economic and Business, 4(2).
Dermawan, Windy, and Henike Primawanti. 2020. “Utilization of E-Commerce for MSME Product Development.” Kaibon Abhinaya : Journal of Community Service6, no. 2: 87–94.
Ernayani, R., Fauzan, R., Yusuf, M., & Tahirs, J. P. (2022). The Influence of Sales And Operational Costs on Net Income in Cirebon Printing Companies. Al-Kharaj: Journal of Islamic Economic and Business, 4(2).
F. Tjiptono. (2019). Strategi Pemasaran: Prinsip dan Penerapan. Andi Offset.
Haghirian, P. & Inoue, A. 2007. An advanced model Of consumer attitudes toward advertising on The mobile internet. International Journal of Mobile Communications, Vol. 5 No. 1, pp. 48–67.
Kannan, P. K., & Li, H. “Alice.” (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran (13 Jilid 1). Jakarta: Penerbit Erlangga. Kotler, Philip dan Gary Armstrong. 2012. Principles Of Marketing, 14th ed. Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458.
Krippendoff, Klaus. 1993. Analisis isi: Pengantar Teori dan Metodologi. Jakarta: Citra Niaga Rajawali Press.
Kulthau, C. C. 2002. Teaching The Library Reseach. USA: Scarecrow Press Inc.
Kumar, S. & Zahn, C. 2003. Mobile communications: Evolution and impact on business operations. Technovation, Vol. 23, pp. 515–520.
Mardalis. 1999. Metode Penelitian Suatu Pendekatan Proposal. Jakarta: Bumi Aksara Maskarto, L. N. 2021. Penerapan Strategi Bisnis di Masa Pandemi Covid-19. Jurnal IKRA-ITH
Pandrianto. 2018. Analisis Strategi Pesan Content Marketing Untuk Mempertahankan Brand Engagement. Jurnal Komunikasi Vol. 10 No. 2. DOI: 10.24912/jk. Vl 0i2.2619.
Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal Jibeka, 11(2), 46–53.
Prisgunanto, Ilham. 2006. Komunikasi Pemasaran Strategi & Taktik. Ghalia Indonesia. Bogor.
Purwana, D., Rahmi, & Aditya, S. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil , Dan Menengah ( Umkm ). Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
Purwana, Dedy et.al. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM). Volume 1, Nomor 1, hh 1- 17.ndoi.org/10.21009/JPMM.001.1.01.
Ridwan, Iwan, Abdurrahman Fauzi, Isah Aisyah, Susilawati, and Iwan Sofyan. 2019. “The Application of Digital Marketing as an Improvement in Marketing at the ‘WAGE’ Bandung Angkringan Warung UKM.” Journal of Community Service 2, no. 1:137–426
Saputra, D. H., Sutiksno, D. U., Kusuma, A. H. P., Romindo, Wahyuni, D., Purnomo, A., & Simarmata, J. (2020). Digitak Marketing Komunikasi Menjadi Lebih Mudah (A. Rikki (ed.); I).Yayasan Kita Menulis.
Sarbini. (2017). Berpikir Kreatif Dalam Digital Marketing. Jurnal Ilmu-Ilmu Teknik – Sistem. Volume 13, Nomor 2, hh 39-47
Stockdale, Ahmed, & Scheepers. (2012). Identifying Business Value from The Use of Social Media: An SME Perspective. Pacific Asia Conference on Information Systems. Association for Inforamtion System Electronic Library.
Tarigan, J., & Sanjaya, R. (2013). Creative digital marketing. Elex Media Komputindo. Yousif, Rudaina Othman. (2012). Factor Affecting Consumer Attitudes towards Mobile Marketing. Journal of Database Marketing & Customer Strategy Management (2012)19, 147-162