ESP Needs Analysis for Marketing Students in an Indonesian Vocational School: Insights from Strategy Analysis
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Jul 19, 2024
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Abstract
English for Specific Purposes (ESP) is essential in vocational education, tailoring language learning to meet professional needs. This research employed strategy analysis to explore ESP needs among 50 marketing students at SMKN 1 Bone, Indonesia. The data were collected using a questionnaire distributed via Google Forms during class hours and analyzed using descriptive statistics. The findings revealed strong preferences for interactive and career-oriented learning methods, emphasizing practical language applications. Students prioritized materials on product management and marketing strategy, favored group work, and highlighted reading as the most crucial sub-skill. Motivations for learning English included personal growth, career advancement, and international opportunities, underscoring the need to align curriculum with student preferences. Therefore, integrating student-centered approaches into ESP curriculum development is crucial for enhancing relevance and effectiveness. Future research is expected to explore longitudinal studies tracking language proficiency, comparative analyses across vocational schools for cultural insights, and evaluations of learning activities and motivational factors to enhance ESP education, ensuring students acquire essential language skills for global success
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Dian Hidayat, L. (2024). ESP Needs Analysis for Marketing Students in an Indonesian Vocational School: Insights from Strategy Analysis. Journal on Education, 7(1), 1844-1857. https://doi.org/10.31004/joe.v7i1.6717
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References
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Rose, H., Curle, S., Aizawa, I., & Thompson, G. (2020). What drives success in English medium taught courses? The interplay between language proficiency, academic skills, and motivation. Studies in Higher Education, 45, 2149–2161. https://api.semanticscholar.org/CorpusID:150691432
Rozario, L. S., & Orillos, E. B. (2016). Developing Writing Proficiency for Freshman College Students via Strategy-Embedded Language Learning Program (SELLP). https://api.semanticscholar.org/CorpusID:55786302
Sèna, H. U. O. (2022). Appraising the Challenges Related to the Teaching of ESP to Advanced Learners in Beninese Higher Education. Journal of English Language and Literature. https://api.semanticscholar.org/CorpusID:248174095
Sudarmo, Nugraha, M. S., Mardhiah, R.I.Liow, F. E., & Aslan. (2021). The Identification of Online Strategy Learning Results While Students Learn from Home During the Disruption of the COVID-19 Pandemic in Indonesia. The Journal of Contemporary Issues in Business and Government, 27, 1950–1956. https://api.semanticscholar.org/CorpusID:233839066
Sugiyono. (2010). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tsamitrou, S., & Plumet, M.-H. (2024). The importance and challenges of observing social interactions in autistic preschoolers during inclusive educational settings: A scoping review. Autism & Developmental Language Impairments, 9, 23969415241227076. https://doi.org/10.1177/23969415241227077
Wang, R. (2023). Influencing Factors and Countermeasures of Chinese Students’ Oral English Proficiency. Journal of Education, Humanities and Social Sciences. https://api.semanticscholar.org/CorpusID:258647439
Wang, Y., Liu, Y., & Wang, J. (2023). The Effect of L2 Proficiency on Basic Psychological Needs, Classroom Engagement, and L2 Speaking Performance from SDT Perspectives. Journal of Linguistics and Communication Studies. https://api.semanticscholar.org/CorpusID:266215947
Wardaya, A. W. W. (2021). Designing ESP Textbook for Pharmacy Students Based on Needs Analysis and CIPP (Context, Input, Process, Product) Evaluation Model. Journal of Education and Practice. https://api.semanticscholar.org/CorpusID:242059425
West, R. (1998). ESP - State of the art. www.man.ac.uk/CELSE/esp/west.htm
Wulandari, M. F. (2023). English for Business Management’ Students: Need Analysis in English for Specific Purposes (ESP). International Journal of Research on English Teaching and Applied Linguistics. https://api.semanticscholar.org/CorpusID:266516325
Xiuli, Z. (2012). Talking about the Importance of the Application of ESP in Vocational Public English Teaching. https://api.semanticscholar.org/CorpusID:203966926
Yedzheyak, L. (2020). Comparative Analysis of the Professional Aspirations of Lyceum Students (According to the Results of the Final Exams for Obtaining Polish and International Certificates). https://api.semanticscholar.org/CorpusID:235066500
Almuhammadi, A. H. (2022). Enhancing English Language Teaching: A Comprehensive Examination of Professional Development Needs Across Career Stages. International Journal of English Language Education. https://api.semanticscholar.org/CorpusID:270270341
Bankole, M. A., Ayoola, M. O., & Adegite, A. (2023). Enhancing Communicative Competence Through English for Specific Purposes (ESP): A Comparative Study of ESP and General English Approaches in University Language Programme. European Journal of Theoretical and Applied Sciences. https://api.semanticscholar.org/CorpusID:266114506
Brown, J. D. (2009). Foreign and Second Language Needs Analysis. In C. J. Long, M. H., & Doughty (Ed.), The Handbook of Language Teaching (pp. 269–293). Wiley-Blackwell.
Chao-na, Z. (2015). ESP Teaching Design of Higher Vocational Education under Constructivism Perspective. Journal of Hunan Mass Media Vocational Technical College. https://api.semanticscholar.org/CorpusID:64386901
Dewanto, A. C. T., Setyaningsih, E., & Putra, K. A. (2024). Investigating the Relevance of ESP Materials in Indonesian Vocational Schools: The Voice of Pharmacy Students. Voices of English Language Education Society. https://api.semanticscholar.org/CorpusID:269620261
Dewi, H. H., Hidayatulloh, S. M. M., Sukarno, S., Lestari, A. E., Dewi, I. L., & Ciptaningrum, D. S. (2023). English Materials Development for an Undergraduate Communication Study Program: A Need Analysis in Indonesian Context. LLT Journal: A Journal on Language and Language Teaching. https://api.semanticscholar.org/CorpusID:257444375
Dudley-Evans, T., & St John, M. J. (1998). Developments in English for Specific Purposes: A Multi-Disciplinary Approach. Cambridge University Press.
Good, R. H. I., Simmons, D. C., & Smith, S. B. (2019). Effective Academic Interventions in the United States: evaluating and enhancing the acquisition of early reading skills. Educational and Child Psychology. https://api.semanticscholar.org/CorpusID:140841961
Hajar, I., & Triastuti, A. (2021). A Need Analysis of ESP materials for Agriculture Students at Indonesian Vocational School in West Sulawesi. IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics). https://api.semanticscholar.org/CorpusID:244981762
Hanselman, K., & Liu, L. (2021). Characteristics of Initial Posts and Peer Engagement: Density Score Analyses for Social Presence in Online Discussions. Journal of Educational Technology Development and Exchange. https://api.semanticscholar.org/CorpusID:246329132
Hidayatulloh, S. M. M. (2022). Searching for ESP Teaching Models to Match the Text-Based Instruction for Senior Secondary Vocational Schools. IJIET (International Journal of Indonesian Education and Teaching). https://api.semanticscholar.org/CorpusID:250571477
Hosseini, S. A., & Shokrpour, N. (n.d.). The Perception of English for Specific Purposes (ESP) Language Learners about Blended Learning in Higher Education. https://api.semanticscholar.org/CorpusID:265310286
Huang, C., Zeng, Y., & Zeng, Y. (2023). College English Listening and Speaking Teaching: Develop Fluent Communication Skills. Advances in Educational Technology and Psychology. https://api.semanticscholar.org/CorpusID:266205782
Hutchinson, T., & Waters, A. (1987). English for Specific Purposes: A Learning-Centered Approach. Cambridge University Press.
Jaedun, A., Omar, M. K., Kartowagiran, B., & Istiyono, E. (2020). A precedence evaluation of demand and supply between vocational high school graduates and workforce requirement in Indonesia. Jurnal Penelitian Dan Evaluasi Pendidikan, 24, 27–38. https://api.semanticscholar.org/CorpusID:225423728
Lee, Y.-C., Lin, W.-C., Cherng, F.-Y., Wang, H.-C., Sung, C.-Y., & King, J.-T. (2015). Using Time-Anchored Peer Comments to Enhance Social Interaction in Online Educational Videos. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. https://api.semanticscholar.org/CorpusID:16737452
Mahmood, H. M. A. (2024). A Case Study on the Needs Analysis of Vocational Medical Lab Students at the NIT. PUPIL: International Journal of Teaching, Education and Learning. https://api.semanticscholar.org/CorpusID:270752053
Mou, C., Tian, Y., Zhang, F., & Zhu, C. (2021). Current Situation and Strategy Formulation of College Sports Psychology Teaching Following Adaptive Learning and Deep Learning Under Information Education. Frontiers in Psychology, 12, 766621. https://doi.org/10.3389/fpsyg.2021.766621
Muhammad, A. M., Kamil, M. A., & Druckman, Z. A. (2021). Towards a CEFR Framework for Workplace Communication: Students’ Perceptions of the Sub-Skills, Use and Importance of Language Productive Skills (LPS). Pertanika Journal of Social Sciences and Humanities. https://api.semanticscholar.org/CorpusID:245054237
Rana, M. S., & Shaikh, R. (2024). The Role of English Speaking- Skills in Career Progression: A Case Study among Sudanese Undergraduate EFL Students. World Journal of English Language. https://api.semanticscholar.org/CorpusID:267252834
Rose, H., Curle, S., Aizawa, I., & Thompson, G. (2020). What drives success in English medium taught courses? The interplay between language proficiency, academic skills, and motivation. Studies in Higher Education, 45, 2149–2161. https://api.semanticscholar.org/CorpusID:150691432
Rozario, L. S., & Orillos, E. B. (2016). Developing Writing Proficiency for Freshman College Students via Strategy-Embedded Language Learning Program (SELLP). https://api.semanticscholar.org/CorpusID:55786302
Sèna, H. U. O. (2022). Appraising the Challenges Related to the Teaching of ESP to Advanced Learners in Beninese Higher Education. Journal of English Language and Literature. https://api.semanticscholar.org/CorpusID:248174095
Sudarmo, Nugraha, M. S., Mardhiah, R.I.Liow, F. E., & Aslan. (2021). The Identification of Online Strategy Learning Results While Students Learn from Home During the Disruption of the COVID-19 Pandemic in Indonesia. The Journal of Contemporary Issues in Business and Government, 27, 1950–1956. https://api.semanticscholar.org/CorpusID:233839066
Sugiyono. (2010). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tsamitrou, S., & Plumet, M.-H. (2024). The importance and challenges of observing social interactions in autistic preschoolers during inclusive educational settings: A scoping review. Autism & Developmental Language Impairments, 9, 23969415241227076. https://doi.org/10.1177/23969415241227077
Wang, R. (2023). Influencing Factors and Countermeasures of Chinese Students’ Oral English Proficiency. Journal of Education, Humanities and Social Sciences. https://api.semanticscholar.org/CorpusID:258647439
Wang, Y., Liu, Y., & Wang, J. (2023). The Effect of L2 Proficiency on Basic Psychological Needs, Classroom Engagement, and L2 Speaking Performance from SDT Perspectives. Journal of Linguistics and Communication Studies. https://api.semanticscholar.org/CorpusID:266215947
Wardaya, A. W. W. (2021). Designing ESP Textbook for Pharmacy Students Based on Needs Analysis and CIPP (Context, Input, Process, Product) Evaluation Model. Journal of Education and Practice. https://api.semanticscholar.org/CorpusID:242059425
West, R. (1998). ESP - State of the art. www.man.ac.uk/CELSE/esp/west.htm
Wulandari, M. F. (2023). English for Business Management’ Students: Need Analysis in English for Specific Purposes (ESP). International Journal of Research on English Teaching and Applied Linguistics. https://api.semanticscholar.org/CorpusID:266516325
Xiuli, Z. (2012). Talking about the Importance of the Application of ESP in Vocational Public English Teaching. https://api.semanticscholar.org/CorpusID:203966926
Yedzheyak, L. (2020). Comparative Analysis of the Professional Aspirations of Lyceum Students (According to the Results of the Final Exams for Obtaining Polish and International Certificates). https://api.semanticscholar.org/CorpusID:235066500