Manajemen Marketing Madrasah Melalui Teknologi Informasi Dan Komunikasi di MA Hidayatul Mubtadiin Jati Agung Lampung Selatan
Abstract
The point of this examination is to decide and break down the preparation, execution and assessment of madrasa showcasing the executives through data and correspondence innovation at Madrasah Aliyah Hidayatul Mubtadiin Jati Agung South Lampung. This sort of exploration is subjective examination, the technique utilized in this exploration utilizes perception, meetings and documentation. The information sources in this examination are essential and optional exploration sources. The information investigation procedure utilized is an intuitive model and information triangulation to really look at the legitimacy of the information. The exploration results show that 1) Mama Hidayatul Mubtadiin's new understudy confirmations advertising arranging (PPDB) is the most vital phase in the understudy affirmations process. The initial step is vital, on the grounds that the initial step is important for the interaction that will prompt the eventual outcome. Figuring out a promoting program execution plan zeros in additional on tips, strategies, procedures or methodologies that are successful, effective and adaptable to carry out. Execution arranging should think about time distribution, accessibility of assets, HR, offices, etc. 2) Execution of Mama Hidayatul Muntadiin's showcasing through data and correspondence innovation by carrying out a blend, in particular item, value, spot and advancement. In the interim, the media utilized for madrasa advertising are handouts and the web like sites, WA, Instagram, Facebook, TV and papers. 3) Assess the advertising system or execution associated with showcasing, by taking a gander at the degree of promoting exercises that have been carried out, by proceeding with exercises that have been generally answered by the general population.
References
Arribathi, A. H., Supriyanti, D., Astriyani, E., & Rizky, A. (2021). Peran teknologi informasi dalam Pendidikan Agama Islam untuk menghadapi tantangan di era global dan generasi Z [The role of information technology in Islamic Religious Education to face challenges in the global era and the Z generation]. Alphabet Jurnal Wawasan Agama Risalah Islamiah, 1(1), 55–64. https://journal.pandawan.id/al-waarits/article/view/28
Ibrahim, I. S., & Akhmad, B. A. (2014). Komunikasi dan Komodifikasi: Mengkaji Media dan Budaya dalam Dinamika Globalisasi. Yayasan Pustaka Obor Indonesia. https://books.google.co.id/books?id=bg1eDAAAQBAJ
Kotler, P. (2006). Manajemen Pemasaran: Analisis, Perencanaan dan Pengendalian, Jilid 1, terj. Jaka Wasana, Jakarta: Erlangga.
Manik, M. A. (2016). Tantangan Manajemen Pendidikan Islam Dalam Menghadapi Era Globalisasi. Jurnal Ihya’ Al ’Arabiyah, 2(1), 61.
Miarso, Y. (2004). Menyemai Benih Teknologi Pendidikan. Diterbitkan atas kerja sama dengan Pustekkom-Diknas. https://books.google.co.id/books?id=rhVNDwAAQBAJ
Muammar, M., & Suhartina, S. (2018). Media pembelajaran berbasis teknologi informasi dalam meningkatkan minat belajar akidah akhlak. KURIOSITAS: Media Komunikasi Sosial Dan Keagamaan, 11(2), 176–188.
Muhaimin. (2015a). Manajemen Pendidikan (Aplikasinya dalam Penyusunan Rencana Pengembangan Sekolah / Madrasah). Prenada Media. https://books.google.co.id/books?id=X9YvDwAAQBAJ
Muhaimin, M. A. (2015b). Manajemen Pendidikan (Aplikasinya dalam Penyusunan Rencana Pengembangan Sekolah / Madrasah). Prenada Media. https://books.google.co.id/books?id=X9YvDwAAQBAJ
Munawwaroh, M. (2012). Manajemen kelas dalam meningkatkan efektifitas pembelajaran PAI di SMP NU Karang Anyar Indramayu Jawa Barat. PERPUSTAKAAN UIN SUNAN KALIJAGA.
Nasional, I. D. P. (2003). Undang-undang republik Indonesia nomor 20 tahun 2003 tentang sistem pendidikan nasional.
Oktavia, A. S., Djumingin, S., & Munirah. (2021). Pengembangan E-Modul Bahasa Indonesia Berbasis Web di SMK Negeri 2 Wajo. Jurnal Universitas Negeri Makasar, 1(1), 1–14.
Riyeke Ustadiyanto, S. E., & Silvia Ratna Ariani, S. E. (n.d.). Strategi Serangan Internet Marketing. Penerbit Andi. https://books.google.co.id/books?id=yTw3nNLgBEIC
Sigit Hananto., N. H. M. (2016). STRATEGI MANAJEMEN PEMASARAN PENDIDIKAN MADRASAH. Jurnal Penelitian Pendidikan Guru Sekolah Dasar, 6(August), 128.
Soemirat, S., & Ardianto, E. (2002). Dasar-dasar public relations. Remaja Rosdakarya. https://books.google.co.id/books?id=v2PqNwAACAAJ
Tjiptono, F., & Diana, A. (2020). Pemasaran-Esensi Dan Aplikasi. Yogyakarta: Andi Offset.
Warisno, A. (2018). Implementing a Quality Learning in Schools. Ar Raniry : International Journal of Islamic Studies, 5(1), 1–12.
Copyright (c) 2024 Nur Hayati, Nurul Hidayati Murtafiah, Etika Pujianti

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.