Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z

Main Article Content

Kartini Sikumbang
Widya Ramadhina
Emi Riska Yani
Della Arika
Nazmi Hayati
Nur Aini Hasibuan
Bagus Gigih Permana

Abstract

Instagram is a popular social media platform and is used by many people, including generation Z. This platform offers various features that support users in spreading content, interacting with friends, and building social networks. In recent years, Instagram has become a very popular platform among generation Z. This platform offers various interesting features, such as short video displays (IGTV), various content formats (carousel, album, and hybrid video), and interactive features such as stories and interactions with friends (likes, comments and shares). Therefore, Instagram is an ideal place for young people to interact socially and promises interesting content. This platform allows users to display their content creatively and interact with friends, either directly directing friends through comments and likes, or through the interactive feature Instagram Stories. In this context, we will discuss how Instagram's features influence the way generation Z interacts socially, as well as how this platform has become an important tool in their daily lives. Additionally, we'll discuss how users can optimize their Instagram experience to increase social interactions and build a strong network. In the results of this research, we will discuss the use of Instagram by generation Z in various aspects, from the features used to successful marketing strategies. By understanding the role of social media Instagram in social interaction in generation Z, we can conclude that Instagram has the potential to become a very important tool in the life and rise of generation Z in the digital world.

Article Details

How to Cite
Sikumbang, K., Ramadhina, W., Yani, E. R., Arika, D., Hayati, N., Hasibuan, N. A., & Permana, B. G. (2024). Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z. Journal on Education, 6(2), 11029-11037. https://doi.org/10.31004/joe.v6i2.4888
Section
Articles

References

Afandi, I. (2020). Pengaruh Media Sosial Instagram Terhadap Interaksi Sosial (Studi Kasus Pada Remaja Usia 16-19 Tahun di Wilayah Kelurahan Karang Timur Kecamatan Karang Tengah Kota Tangerang). Repository.Uinjkt.Ac.Id. http://repository.uinjkt.ac.id/dspace/handle/123456789/51042%0Ahttp://repository.uinjkt.ac.id/dspace/bitstream/123456789/51042/1/1113015000067_Ikhwan Afandi - Ikhwan Afandi.pdf
Agianto, R., Setiawati, A., & Firmansyah, R. (2020). Pengaruh Media Sosial Instagram Terhadap Gaya Hidup dan Etika Remaja. Tematik, 7(2), 130–139. https://doi.org/10.38204/tematik.v7i2.461
Erlianti, G. (2020). Pola Perilaku Pencarian Informasi Generasi Z Berperspektif Ellisian. AL Maktabah, 5(1), 1. https://doi.org/10.29300/mkt.v5i1.3135
Irwanto, I., & Hariatiningsih, L. R. (2019). Aktivitas Santap dan Minum Generasi Z pada Media Sosial Instagram. Mediator: Jurnal Komunikasi, 12(2), 141–154. https://doi.org/10.29313/mediator.v12i2.5048
Istiani, N., & Islamy, A. (2020). Fikih Media Sosial Di Indonesia. Asy Syar’Iyyah: Jurnal Ilmu Syari’Ah Dan Perbankan Islam, 5(2), 202–225. https://doi.org/10.32923/asy.v5i2.1586
Khrishananto, R., & Adriansyah, M. A. (2021). Pengaruh Intensitas Penggunaan Media Sosial Instagram dan Konformitas Terhadap Perilaku Konsumtif di Kalangan Generasi Z. Psikoborneo: Jurnal Ilmiah Psikologi, 9(2), 323. https://doi.org/10.30872/psikoborneo.v9i2.5973
Prihatiningsih, W. (2017). Motif Penggunaan Media Sosial Instagram Di Kalangan Remaja. Communication, 8(1), 51. https://doi.org/10.36080/comm.v8i1.651
Sumartono, Fitria, & Melita, E. (2015). Dampak Online Shop Di Instagram Dalam Shopaholic Di Samarinda. E-Jurnal Ilmu Komunikasi, 1(3), 117–128.
Zis, S. F., Effendi, N., & Roem, E. R. (2021). Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital. Satwika : Kajian Ilmu Budaya Dan Perubahan Sosial, 5(1), 69–87. https://doi.org/10.22219/satwika.v5i1.15550